Pyrotec PackMark, September 2019: Primary coding is applied to the layer of packaging that comes into direct contact with the product. One of the main functions of primary packaging is to protect the product when it is being stored or transported. It is also a consumer-facing layer that is often seen at points of purchase and therefore plays a role in product branding and communication.
What should you consider when choosing coding equipment?
- Consider the shape of the packaging or product that’s being coded – will the coding equipment cope with its configurations?
- What are you coding? Be cognisant of the packaging material being used and the relevant equipment required to code onto this material. Will you require food-safe inks? Does your equipment need to operate at high speeds? Because printed codes need to be 100% accurate, consider whether your coder needs to work in hot, wet, dusty or dirty environments.
- Research equipment options and various technologies – inkjet, thermal transfer, print and apply – and ensure that the print technology works for your product. Also consider whether you need continuous or intermittent application.
- Acquaint yourself with your industry’s specific coding requirements and ensure that you adhere to, if not surpass, these standards. Also, keep abreast of industry trends to ensure you future-proof your brand.
- Consider overall cost of ownership, including consumables and maintenance requirements, and ensure that the equipment and software can be upgraded for future requirements.
For high-quality printing on primary packaging, and especially flexible packaging, the SmartDate X30 from Markem-Imaje – locally available from Pyrotec PackMark – offers fast print and acceleration/deceleration speeds. It also has many ribbon saving features to keep running costs low.
For the food sector, this SmartDate X30 excels at coding onto flow wrappers, bags, tray seals, pouches, sachets, vacuum packs and labels.
For more information about primary coding, visit www.packmark.co.za.