Pyrotec PackMark, October 2019:
Markem-Imaje, locally represented by Pyrotec PackMark, is constantly innovating to enhance customers’ brand attractiveness.
Some examples include:
Edible branding to share messages directly on food products
With the right printing capabilities, food surfaces can be an opportunity for you to strengthen your brand. Pyrotec PackMark delivers food grade inks, enabling you to be creative on your food products without harming your customers or their appetites.
Personalised labelling to create 1:1 package messaging
Thanks to digital technology, it is possible to tailor your packaging message directly to consumers to foster intimacy. Pyrotec PackMark helps you to create targeted late-stage messaging (including localised language) to strengthen your relationship with your customers.
Just-in-time printing lets you print what you want when you want it
Sometimes you need to print entire multicolour labels in limited quantities. Pyrotec PackMark provides digital technology for short-run production, enabling you to print labels on-demand in four colours for whatever marketing challenges lie ahead.
Social selling to create online dialogue with customers
Are you looking to build stronger connections with consumers online? Pyrotec PackMark enables you to stay in touch with your consumers using QR and promotional codes to keep the conversation moving after they have purchased your product.
Lid customisation to add variety to your packaging
Today, product varieties can change even when the container stays the same. That’s because Pyrotec PackMark reduces your packaging changeovers with laser technology by printing varieties or flavours to help simplify your packaging inventory without damaging the branding of your container.
Late stage creativity to continue your story at the end of the line
Pyrotec PackMark hotmelt inkjet technology extends the visual creativity and seasonal messaging of your product packaging onto your corrugate cases and shrink wrap for a strong, cohesive total display that will strengthen your brand message.
For more information about innovation to enhance brand attractiveness, visit www.packmark.co.za.